Laura Bignone

Laura Bignone

Marketing & Capability Mentor | Strategic Brand Leader | Transformation Architect

Global Expertise in Building Brands & People

With over 20 years of experience in global marketing leadership roles, Laura Bignone brings deep expertise in brand building, innovation, and capability development across the CPG and FMCG sectors. She has held senior positions at global giants such as Kraft Heinz and Danone, where she led strategic transformations, built world-class marketing teams, and designed impactful learning programs to future-proof organizations.

Laura’s passion lies in empowering marketers and teams to think strategically, act creatively, and grow confidently. Her mentoring combines deep marketing knowledge with a human-centric coaching style, offering professionals a clear path to elevate their performance and build long-term brand and career value.

Career Highlights

  • Global Marketing Capabilities Director – Kraft Heinz
    Developed and launched Kraft Heinz’s global marketing capability vision, building a scalable community of over 500 marketers and establishing the Marketing Academy (92% completion rate, NPS 4.5/5).

  • Head of Marketing Capabilities – International Zone
    Standardized marketing excellence practices across LATAM, EMEA, and APAC. Instrumental in helping Kraft Heinz become one of the Top 4 most creative food brands globally, recognized at Cannes Lions.

  • Global Transformation Director – Danone
    Built a future-proof marketing competency framework tailored to the digital age. Coached and developed marketing teams across four categories and 3000+ professionals.

  • Global Brand Director – Maternal Nutrition, Danone
    Created and tested new business models including products, services, and subscription models. Drove co-creation innovation based on deep consumer insights.

  • Marketing Director – Dairy Products, Danone Colombia
    Led turnaround of a $20M brand, doubling market share, launching new segments, and repositioning key brands like Activia with double-digit growth.

Areas of Expertise

  • Strategic Brand Positioning & Architecture

  • Global Marketing Capability Design

  • Innovation & Category Creation

  • Consumer Insight & Trend Application

  • Creative & Campaign Effectiveness

  • Cross-Market Team Leadership

  • Learning Experience Design

  • Talent Development & Coaching

What You Can Expect from Your Mentoring Sessions with Laura

• Strategic Brand Clarity – Refine your brand’s core identity, positioning, and messaging to connect with consumers and outperform competitors.

• Future-Ready Marketing Skills – Learn how to build and scale marketing capabilities tailored to today’s fast-changing environment.

• Creative & Campaign Excellence – Improve your approach to briefing, evaluating, and measuring campaigns for impact and originality.

• Leadership & Capability Growth – Build the confidence, communication skills, and mindset needed to lead teams or advance in your career.

• Innovation Guidance – Discover how to uncover unmet needs, explore whitespace, and develop scalable innovation strategies.

Mentorship Focus

Laura offers a unique blend of strategic marketing leadership and people development expertise. Her mentorship is ideal for:

  • Mid-to-senior marketers seeking to sharpen their strategic thinking and elevate their brand-building skills

  • Marketing leaders responsible for team development or capability strategy

  • Professionals in transition aiming to grow into broader leadership roles

Credentials & Education

  • Certified Professional Coach (CPC)

  • MBA, University Torcuato Di Tella – Cum Laude

  • BA in Business Administration, University of Buenos Aires – Cum Laude

  • Ongoing development in digital marketing, innovation, and leadership

Specialty Coaching Programs

COR.E Leadership Coaching – 12-Session Deep Dive

A transformational deep dive designed for leaders, executives, and entrepreneurs looking to elevate their leadership energy, decision-making, and personal effectiveness.

Duration: 6 months | 2 sessions x 60 minutes per month (biweekly)
Investment: $1,800

Transition Dynamics Program – Unlock Your Success Formula

Gain deep awareness of the key influencers shaping your life and career. This program helps you identify personal and external drivers and create a personalized success formula that will serve you for life, both in business and your private journey.

Duration: 6 months | 2 sessions x 60 minutes per month (biweekly)
Investment: $1,500

Tong Chen